Kelly Lyerly

Creative Director.
Producer.
Industry Architect.

Kelly Lyerly is a creative director, producer, and industry architect with over 30 years of experience in beauty, fashion, and visual storytelling.

Known for her ability to develop confidence and presence from the inside out, Kelly has built a multi-dimensional platform that connects professional beauty, editorial media, and runway production into one cohesive experience.

Her work goes beyond aesthetics — focusing on preparation, professionalism, and real opportunity for emerging models and creatives. Through her leadership, participants are not only seen, but developed, guided, and positioned for what comes next.

“When you’re aligned — how you look, how you move, how you carry yourself — everything else follows.”