Behind the Spotlight

About Kelly Lyerly

Producer | Award-Winning Artist | Media Entrepreneur

Kelly Lyerly is a creative powerhouse known for transforming ambitious concepts into high-impact reality across fashion, beauty, and media. As the founder and lead producer of Heart of Couture, Kelly has cemented her place at New York Fashion Week, curating immersive runway showcases that blend luxury design with artistic storytelling.

Expanding her vision beyond the runway, Kelly recently spearheaded the launch of Advance Model Magazine. She serves as the Creative Director for the publication, which unveiled its debut "Heart of Couture" issue—featuring cover model Giavanna Lyerly—live during her NYFW event. This seamless integration of live production and print media highlights her unique ability to build multi-platform brands.

A recognized leader in the beauty industry, Kelly was also recently named the Winning Hair & Makeup Artist of the Year, presented live at the prestigious Beauty It’s Everywhere event. This honor underscores her reputation as a versatile talent, bridging the gap between technical backstage mastery and front-of-house leadership.

With a career rooted in the spotlight—ranging from national television exposure on TLC to her respected work as a key member of the #CMM Backstage team—Kelly brings a 360-degree perspective to every project. Her mission across all ventures remains the same: to create platforms where artistry, heart, and professional excellence intersect.