Heart of Couture

New York Fashion Week

September 11–12, 2026

Flatiron Studio, NYC

NYFW Season 2

Heart of Couture. Aligned.

Produced by Kelly Lyerly under Brushed Productions, Season 2 of Heart of Couture will take place at Flatiron Studio in Manhattan.The theme Aligned invites collections shaped by clear direction and intentional presentation.

Designers selected for the season will present within an artfully staged floor presentation supported by lighting, LED visual production, and curated media coverage.

FOR DESIGNERS

Participation is curated, with limited placements for designers whose work aligns with the direction of the season.

the experience

• Full backstage management and coordinated show flow
• Designated dressing area
• Garment racks and/or tables
• Hair and makeup services
• House photography
• House videography
• Runway lighting, sound, and audiovisual support
• Music playback
• Front-of-house staffing
• Production oversight for timing, backstage operations, and event execution

  • An exclusive floor presentation during NYFW

  • LED visual production tailored to your collection

  • Professional media coverage to amplify your brand

  • Backstage direction and support throughout the event

  • Curated press access and tailored content opportunities

SUBMIT FOR CONSIDERATION

Designers aligned with the theme are invited to apply. Limited placements available.

NYFW Season 1

The Season That Introduced the Vision.

Season 1 launched Heart of Couture in New York with cornerstone designer AlycesaundraL by Alycesaundra Lyerly, establishing the visual direction of the production through live presentation and editorial imagery.